EARN WITH YOUR ART
Whether you’re an amateur breaking into the creative industries, an artist expanding a side-hustle, or a professional ‘full-timer’ seeking to double your current income... then this is the course for you! ❤️
With concrete guidance on structuring your day, dealing with clients, navigating social media, and leveraging social video, each Training Module guides you through the steps necessary to gain clients, increase your earnings, and live a better life.
4 BUSINESS TRAINING MODULES
5 MARKETING TRAINING MODULES
🔥 10-WEEK VIDEO TRAINING PROGRAM 🔥
Earn With Your Art starts Wednesday February 08th, when the first Video Lessons will be sent to your email ❤️
IN THIS PROGRAM YOU WILL LEARN:
– The real reason why time is more valuable than money –
– How incorporating your business increases your income –
The REAL pros and cons of the Freelancer lifestyle
– How to harness ‘ultradian rhythms’ to increase productivity –
– How to work less and earn more by ‘winning ugly’ –
– Why burning the midnight oil will destroy your income –
– How to produce a week’s worth of work in a single day –
– How to find and keep repeat clients –
– How to leverage video to build trust and increase your income –
MENTORS DEAN HAS TRAINED UNDER:
Lara Clifton | Director: Screaming Alley Cabaret
Dean really helped us out! We didn't understand the power of owning a mailing list and were a bit lost as to how to build one.
He taught me that mailing lists have a much more solid and impactful reach than social media following. He also guided me through ways in which to grow the amount of subscribers.
We now have almost 2000 followers (from 600) and support for our cabaret show has strengthened (locally and nationally!)
Our last 3 large shows have sold out and this is largely down to Dean's solid advice.
Matt Smyth | Audio Engineer + Band Member (Liotia)
I was in a real rut with social media, getting frustrated with algorithms and low reach.
I spoke to Dean about our problems with reaching booking agents and fans, and he explained that I was targeting the wrong audience – we need to focus on people who actually engage with our music!
We switched our focus to the mailing list, incentivising our audience to ineract with our band with 'Lead Generators'.
Dean helped us to streamline our sign-up process and simplified our website to 'reduce friction' for visitors. The result? More bookings, more merch / music sales, and LESS time worrying about 'Likes and Shares'!
MODULE 1 | PROFESSIONALISM
8 LESSONS
The day you take your creative practice seriously is the day you’ll start to earn serious money with your art.
‘Professionalism’ represents the daily operation of your practice, which can be broken down into 5 fundamentals:
1. The Value of Time // 2. Operating as a Business // 3. Interpersonal Skills // 4. Pros of Cons of the Freelancer // 5. Pricing
The most important of these is the value of TIME.
MODULE 2 | ROUTINE & DISCIPLINE
4 LESSONS
Routine and discipline can have a profound impact on your monthly creative income, as well as your health, well-being, and stress levels.
Sticking to an effective routine predicts career success better than intelligence, ability, or salary.
You can either endure the pain of discipline or the pain of regret.
The romantic notion of the lone artist toiling away at 4AM is a dangerous fallacy, which I learned from experience.
Module 3 | PRODUCTIVITY
6 LESSONS
A frazzled and unhappy creative is no good to anyone. It doesn't have to be this way!
With effective strategies you can produce a week’s worth of important work in a single day... WITHOUT the all-nighters, and WITHOUT working yourself into a stupor.
Be fiercely productive when you need to be, rest without guilt, and enjoy your family / leisure time with your full attention.
INCREASE output whilst DECREASING workload. That's the name of the game.
Module 4 | REPEAT BUSINESS
4 LESSONS
To achieve any kind of financial stability (part or full time) one-time commissions aren’t enough. It’s essential to have a core roster of clients that bring in repeat business.
The scariest part of launching any commercial venture is the lack of a guaranteed salary.
It’s number one thing people back from taking their leap of faith.
A large client list with a core of repeat/recurring collaborators is the single greatest weapon you have against financial uncertainty.
Valentin Stefan | YouTuber (Mr23)
I thought I could crack YouTube videos with just my art – but I was wrong!
Dean taught me that TITLES and THUMBNAILS are just as important (if not more!) than the video content itself. If no one clicks, it doesn’t matter how good the video is!
I learned how to improve my TITLES, THUMBNAILS, and CONCEPTS to reach a much bigger audience with my art.
Since putting these strategies into practice my channel is now growing, with more Subscribers and Views that before ❤️
Matt Seff Barnes | Matt Seff Barnes Design
When I started out in the Book Cover Design industry I was 'winging it' and had no idea about the systems I needed to be financially successful.
I was getting little bits of work here and there, but nothing consistent, it was tough.
Dean told me that if you treat a venture like a HOBBY, you'll get HOBBY results – but if you treat it like a BUSINESS, then you get BUSINESS results. That really struck a chord with me, and made me up my game with the overall operations.
I started scheduling my social media content, tracking my monthly income / expenditure, and switched to an alternative platform where there were MORE buyers and LESS sellers. After putting the above into practice I instantly doubled my income from book cover commissions!
Module 5 | BRANDING IS NOT YOUR LOGO
6 LESSONS
Branding is what you say, how you say it, what you do, and how you do it—literally everything you put in the public eye.
The DMs you send on Messenger? That’s branding. The meme you share on your social profile? That’s branding. The photo you chose for the ‘About Me’ page on your website? That’s branding.
All public output and interpersonal interaction builds a picture of who you are and what you offer—and your target market will connect with that message or it won’t.
Module 6 | THE ART OF SELLING
5 LESSONS
When you’re providing a high-quality, cost-effective solution to someone’s problem, selling is merely the process of letting them know that you can help them out.
You don’t have to be aggressive, you don’t have to spam, and you don’t have to get into people’s faces.
Build trust through your brand, and provide your market with a carefully crafted / consistent message that allows them to locate and learn more about the solutions you offer.
Module 7 | NICHE MARKETING
4 LESSONS
A niche market is a subset of a larger market, and the benefits of ‘niching down’ are countless.
There are pros and cons to specialisation, but niching down has the potential to dramatically increase your income.
The internet provides countless opportunities to sell to a global audience, but more digital ‘noise’ means higher competition and difficulty getting noticed amongst the herd. It’s crowded out there!
Module 8 | THE ART OF SOCIAL
4 LESSONS
Social media gives us instant, almost frictionless access to our clients and prospects—with no barrier to entry.
There’s no startup cost, and your efforts are only limited by effort, imagination, and innovation. Even with zero advertising budget, a well crafted social presence can enhance your business and increase your income.
It’s hard to imagine a modern business operating with zero social media presence. Social visibility is ESSENTIAL in the Digital Age.
Module 9 | LEVERAGING VIDEO
LESSONS TBC
Video! It's the hot new thing! We'll be covering it ❤️
EARN WITH YOUR ART: VIDEO TRAINING FAQs
Q: I've signed up later than the start date, is that an issue?
This isn't a problem at all! As these are pre-recorded video lessons (not live) you can access the prior weeks lessons, and continue to follow along as new lesson modules are released.
Q: How does this 10 Week Program work, is it a LIVESTREAM?
Each week a new Earn With Your Art Video Module will be released, and video download links will be sent to your email. These are pre-recorded video lessons that you can download / keep / and view at any time you want.
Q: Why is the course being released weekly, why can’t I download the lessons in one sitting?
We’re covering a LOT of new concepts and ideas in this training course, so it’s a good idea to spend a week thinking about how you can apply these lessons to your creative practice. Even better, you start implementing before the next lesson lands!
Q: Who is this Training Program for? I’m a Freelance Web Designer, not really an ‘Artist’!
This program has been created for ANYONE who wants to sell and market services or products online. This could include: Digital Illustrators, Graphic Designers, Web Designers, Tattoo Artists, Fine Artists, Coders, Musicians, Audio Engineers, Bands, Voiceover Artists, Animators, Literary Editors – and more!
Q: These downloads are HUGE! Why can't you stream everything from the Cloud?
We know our downloads are pretty hefty! The reason we want you to download and keep (EVERYTHING!) instead of leaving it on the cloud, is that even the biggest servers or platforms go down from time to time. Remember when Facebook, Instagram, or YouTube craps out? That can also happen to any service hosted in the cloud – so we like our customers to keep their assets locally, so nothing can hold you back from accessing the program.
Q: Do I need any special software to access or view these videos?
Your video lessons will be sent to you weekly, to the email address used for purchase. They’re standard MP4 files that can be viewed using any operating system, and any available media player. If you have any issues at all, just download the free software VLC (PC / MAC), which is 100% guaranteed to work.
Q: I've got another question, not covered here... Can you help?
Sure thing! Send us a message via our Contact Form and we'll get back to you right away.
Your Guide: DEAN SAMED
Dean Samed built his career as a Digital Illustrator, fulfilling his childhood dream of earning a full time income (with art!) and working with the biggest names in Horror Fiction.
Dean is now a full time pro YouTuber, and Content Marketing expert in Long and Short form video.